HSU Rebrands Name, Logo to Respect Students With Silent Letter Sensitivities

humBOLT

ARCATA, CALIF. – Humboldt State University welcomed back students today with the unveiling of a new brand: humBOLT State University, accompanied by a three-striked lightning bolt logo.

“Millennials today are facing a wide number of new and unexplained sensitivities that can affect their learning abilities if not handled appropriately,” explained a faculty member. “The worst epidemic we’ve seen recently is the inability to understand words with silent letters, such as Humboldt, and handkerchief,” she added. “The arrival of younger and more annoying millennials each semester called for a more respectful brand.”

The University hopes the change will attract 2% more annoyingly oversensitive students in the next enrollment year.

 

 

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HSU Rebrands Name, Logo to Respect Students With Silent Letter Sensitivities